Hot Wheels

Although the end of the '90s and beginning of the 21st century became best know for its economic "bubble," digital technologies were already transforming entire industries from publishing to auto sales. I enjoy referencing the story below on occasion: The history of big dreams can be as interesting as the crystal ball.

Hot Wwwheels (PDF) →

boxsterThe Merging of Concrete and Information Highways

Sometime back up the road (sorry for the pun), I unintentionally ended up as the guy to call when an organization wanted to assemble an editorial package about the dramatically shifting auto industry. As a result, I penned a wide variety of stories ranging from reviews of smart (for then) in-dash gear to the transfer of negotiation power from car dealers to buyers (The Great American Car Chase, PDF) , thanks to the steady flow of information flowing from the still relatively novel Net.

I taught a number of online college courses for SmartPlanet and Ziff-Davis University that were designed to empower new car buyers on their quest to Beat the Dealer (the booklet describes a process that remains rewarding, even if some of the mentioned sites and data have changed). That mini-guide was published by an early digital book (“eMatter”) publisher called MightyWords, which eventually became a client in its own right.

Eventually that led to more buyers’ guide types of content, such asĀ  “Buying a Car” (Yahoo! Internet Life), among others.